Media Essay + LR
The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view. Things to discuss: · Marxist and pluralist view · Hegemony · Citizen journalism · Pay-walls and decline in newspaper industry · Social media platforms such as Google Over the years, the technological advancement in society has changed the way audiences consume the everyday media. Those changes have fundamentally altered the relationship between audiences and institutions in terms of the production and consumption of media products. Through my case study on the impact of new and digital media on the news industry, there are undoubtedly many examples of how audiences have been significantly empowered in terms of consuming and indeed producing media texts. However, while it is true that audiences can consume the news in more places and through more devices than ever (a